DEVPROTON

Martech & SEO

Marketing infrastructure.
Built to scale past your CRM.

We build custom martech platforms for agencies and marketing-tech founders. Attribution engines, SEO infrastructure, lead scoring, and campaign automation — engineered from the start to handle the data volumes and latency requirements that off-the-shelf CRM tools cannot.

50K+ records · sub-300ms latency

What we ship

For Martech & SEO.

Core deliverables we have shipped before in this vertical — not templates, real systems with runbooks.

Custom marketing platforms

End-to-end martech platforms designed around your attribution model and data sources — not retrofitted around a SaaS vendor.

Attribution & data pipelines

Multi-touch attribution engines with BigQuery + Postgres backends. Real-time ingestion, deduplication, and channel-level reporting.

SEO infrastructure

Technical SEO systems: programmatic schema markup, internal linking graphs, crawl-budget optimization, and entity-based content pipelines.

Campaign automation

n8n and Zapier-native workflow automation for campaign triggers, CRM sync, email sequence logic, and cross-channel orchestration.

Lead scoring & segmentation engines

Behavioral and demographic scoring models. Real-time segment updates fed directly into your CRM or CDP.

Reporting dashboards

Looker and Grafana dashboards covering attribution, channel mix, funnel conversion, and cost-per-acquisition — for your team and clients.

Tech stack

PythonFastAPIBigQueryPostgreSQLRedisn8nAWSLookerGrafanadbt

Compliance & data

Built right.
From day one.

Compliance is an architectural concern, not a checkbox. We scope the regulatory surface before writing a line of code — so you are not retrofitting controls at Series A.

GDPR-aware attribution

Consent-mode compatible pipelines. Cookieless attribution strategies using first-party signals and server-side tagging.

Data residency

EU and US data residency configurations. Pipeline isolation by region when client contracts require it.

Privacy-first tracking

Server-side event collection, hashed identifiers, and PII scrubbing layers built into ingestion — not bolted on after.

Related services

Case study · Martech & SEO

Martech Platform at Scale

How we engineered a custom marketing platform processing 50K+ records with sub-300ms latency for a growth-stage agency.

Free · 5-day delivery · No commitment

Get a Free AI-Readiness Audit.

Five-day structured review of your data, workflows, and team. We hand back a scored opportunity matrix and a 90-day roadmap — not a sales call.